Software Business Owners and Executives: Your Competitors are Planning to Develop More Content to Market their Products

Don, you write really good copy. You're offering a powerful double- whammy to your clients: a strong grasp of technical concepts married to an engaging, accessible writing style. That's a potent combination - and a rare one. I'm impressed. - Peter Bowerman, author, "The Well-Fed Writer" series

I am so happy with Don’s work on a B2B sales letter for my product. .... Professionals in the target audience... all came back with glowing comments –including more than one “Wow, terrific!” To say I’m satisfied is an understatement.

- Testimonial on file





"Your sales letter is brilliant."


- A client who responded to a direct mailing for services

This project far exceeded my expectations! ... Don ... helped me focus my skills and talents on my target audience. ... I plan on using Don on future projects and I would highly recommend him for any commercial writing projects.

- Testimonial on file

Your "Real story on Re-engineering" page is a real gem and could be potentially be a real "deal maker" under the right circumstances...Thank you very much for the superb work on this project!

- Testimonial on file

According to the IDG Research Services Global Survey released in November 2011: "Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012." (Courtesy of IDG. See the related article.)

The bottom line is clear: you need case studies, white papers, and quite possibly other supporting materials such as videos and updated web site copy - just to stay competitive.

Quality Matters

According to the survey, the biggest content marketing challenges faced by technology marketers include: producing enough content, producing engaging (interesting) content, and lack of talent to produce this content.

Talent Has Arrived ... The Rest Will Follow

I specialize in creating exciting and compelling stories that help to sell my clients' products and services.

If you feel that your organization's back is against the wall to create top quality content, I can help.

I can create your content … transparently, on time and on budget, in the style that you require, and with a complete understanding of the culture of both the culture and the technology of IT. My career spans years of hands-on software development as well as technical leadership of many projects.

Who I Serve

  • Established businesses
  • Startups, Solo Entrepreneurs, and "micro-ISVs" too
  • Software vendors for consumers and businesses
  • Cloud/Software-as-a-Service providers
  • Enterprise software vendors
  • IT service providers and consultants

What I Produce

  • Web copy
  • Press releases
  • Advertising copy
  • "Screencast" (video demo) scripts for voice overs
  • Brochures
  • White papers
  • Business and sales letters
  • ...and more.

Why Hire Me?

  • I'll help you to sell your products or services.
  • I'll work very hard to keep you happy.
  • A strong technology and business career experience helps me to develop effective copy for you.

Need Copy Help? It's As Close as a Phone Call or an Email.

Help is right here for your copy needs. But you must take the next step. You can reach me most business days at 513-932-2236 (eastern time zone, EST/EDT). Or use this contact form. Or email me at don@donwallacewriting.com.

Why Hire Me?

Give me about a minute and I'll give you five reasons why my services are very good for your business.

Basics of Marketing Your Products

Capture visitor interest in your product.

Basics of Marketing to Consumers and Businesses

Direct response and USPs, oh my! :)

Case Studies

Let your product speak for itself through case studies.

Promote Your Service Business

Sell your services effectively and don't feel awkward writing about your own business.

Your Copy Reviewed for $99

Find out what is holding your marketing back and how your copy can be improved.