Software Product Web Copy and Video Scripts
I developed the web site copy for a software product for Windows system administrators called Optitask. The client is Ernic Software of South Africa.
A unique challenge of this project was to promote Optitask without confusing it with existing programming or scripting tools.
An important objective of the copy was to sell Optitask to managers as well as technical users.
I also developed a total of four scripts for this product which were used for voice-over narration of the screencasts for the product. Each of the screencasts demonstrates one aspect or benefit of Optitask. The screencasts provide a high level, but informative and technically accurate explanation of the actions being shown.
You can view one of those screencasts here (estimated run time 2 minutes 38 seconds) and the other videos are available on the Optitask product page.
My company hired Don to write copy for our web site and voice-over scripts for demo videos of our product. I am very pleased with Don's work. He is professional and puts a lot of effort and research into each writing project. I can highly recommend Don for his quality work and the value delivered for the money.- Owner, Ernic Software