Ad Copy for Software Developer's Library
I reworked and improved the copy for this web site.
The product, PDFJet, is a library for dynamic generation of PDF documents from Java and .NET.
I produced the following improvements, all visible at http://www.pdfjet.com/.
- A graphic on the home page showing visually how the product can be leveraged to produce printed output.
- A list of benefits on the home page.
- The Frequently Asked Questions (FAQ) pages for the Java and .Net versions of the product, at http://www.pdfjet.com/java/faq.html and http://www.pdfjet.com/net/faq.html
"We contracted Don to do some copywriting work for our web site. Don not only did an excellent job on the landing and FAQ pages - he also offered some great suggestions that allowed us to dramatically improve the overall quality of our web site. After Don's involvement the feedback that we got went from: 'I couldn't understand what your product is doing?' to 'I can see right in middle of your home page what this product is all about!'"- Owner, Innovatics, Inc.