Copy Samples for Software Products
Software Product Web Copy
I developed product copy for the web site for VisualSVN. VisualSVN is a software product that supports the use of the popular source code management system "Subversion".
VisualSVN (the company) is based in St. Petersburg, Russia. VisualSVN's products have a high profile and are used by many organizations and businesses, including several Fortune 500 companies.
The unique challenge of this project was to describe a highly technical software tool in terms that would be convincing to professional software developers, and also to motivate these prospects to spend money on a product in a niche where such tools are often free for the downloading.
The copy is on this product page on VisualSVN's site.
Software Product Web Copy and Video Scripts
I developed the web site copy for a software product for Windows system administrators called Optitask. The client is Ernic Software of South Africa.
A unique challenge of this project was to promote Optitask without confusing it with existing programming or scripting tools.
An important objective of the copy was to sell Optitask to managers as well as technical users.
I also developed a total of four scripts for this product which were used for voice-over narration of the screencasts for the product. Each of the screencasts demonstrates one aspect or benefit of Optitask. The screencasts provide a high level, but informative and technically accurate explanation of the actions being shown.
You can view one of those screencasts here (estimated run time 2 minutes 38 seconds) and the other videos are available on the Optitask product page.
My company hired Don to write copy for our web site and voice-over scripts for demo videos of our product. I am very pleased with Don's work. He is professional and puts a lot of effort and research into each writing project. I can highly recommend Don for his quality work and the value delivered for the money.- Owner, Ernic Software
White Paper for Software Vendor
I developed a white paper for Comvigo, a Chicago area vendor of internet security products.
The purpose of the paper is to show prospective B2B customers the many risks of uncontrolled internet use. The paper concludes by showing that my client's product is an effective means to avoid the workplace problems and risks that the paper describes.
Don has done professional copywriting for us. He has delivered quality results, shown great professionalism, and enjoys his work.- Owner, Comvigo, Inc.
User Documentation for Software Product
I improved, upgraded, and edited user documentation for my client, Power Admin LLC, of Olathe, Kansas.
The documentation is for Power Admin's flagship product, PA Server Monitor. The documentation that I developed is available here.
The following are some samples of the documentation that I produced for this project.
Don's developer background and technical experience make him a good technical writer -- he grasps very quickly how products work and is able to to write about them needing almost no training or feedback at all. That ability alone makes his services quite valuable.- Owner, PowerAdmin, LLC
"Advertorial" Style Press Releases for Software Product
I developed two press releases for Comvigo, Inc., a vendor of PC and network security products. Each press release is written in the style of a news article. One press release promotes the personal version of Comvigo's IMLock product and the other promotes a small business and enterprise focused product line.
Copy for Software Developer's Library
I reworked and improved the copy for this web site.
The product, PDFJet, is a library for dynamic generation of PDF documents from Java and .NET.
I produced the following improvements, all visible at http://www.pdfjet.com/.
- A graphic on the home page showing visually how the product can be leveraged to produce printed output.
- A list of benefits on the home page.
- The Frequently Asked Questions (FAQ) pages for the Java and .Net versions of the product, at http://www.pdfjet.com/java/faq.html and http://www.pdfjet.com/net/faq.html
"We contracted Don to do some copywriting work for our web site. Don not only did an excellent job on the landing and FAQ pages - he also offered some great suggestions that allowed us to dramatically improve the overall quality of our web site. After Don's involvement the feedback that we got went from: 'I couldn't understand what your product is doing?' to 'I can see right in middle of your home page what this product is all about!'"- Owner, Innovatics, Inc.