Software Product Web Copy
I developed product copy for the web site for VisualSVN. VisualSVN is a software product that supports the use of the popular source code management system "Subversion".
VisualSVN (the company) is based in St. Petersburg, Russia. VisualSVN's products have a high profile and are used by many organizations and businesses, including several Fortune 500 companies.
The unique challenge of this project was to describe a highly technical software tool in terms that would be convincing to professional software developers, and also to motivate these prospects to spend money on a product in a niche where such tools are often free for the downloading.